Creativity for Food: Two online masterclasses to unlock the creative side of food innovation

At Madrid Food Innovation Hub, we believe that creativity is a fundamental ingredient in building impactful food projects. That’s why we’re launching Creativity for Food, a short training program designed to explore the intersection of creativity, branding, and innovation in the food sector.

This two-session online series, entirely in English, will bring together top international professionals who are shaping the way food is communicated, branded, and understood.

🗓 Session 1: July 23 — Creativity as an Accelerator for Impact
Led by Simon Rogers, CEO of A Little Better Co, this session will dive into how creative thinking can become a driving force behind food innovation, pushing projects from good ideas to transformative impact.

🗓 Session 2: July 24 — Branding Design for Food
Join Charles Salmon, former PepsiCo strategist and branding expert at Bold+Beyond, to discover how to build strong, resonant food brands that stand out in competitive markets.

🕔 Both sessions will run from 17:00 to 18:00 (CEST).
💻 100% online. Free registration. Limited spots.

👉 Registrations now open: https://www.eventbrite.es/e/creativity-for-food-tickets-1460704700079?aff=blog